Dean's Office COB

Courses

ACCT 211: Financial Accounting

Credits 3
This fundamental course introduces the student to the language of business. The basic theory and practice of financial accounting is studied including the balance sheet equation; the system of debits and credits; transaction analysis; adjusting entries; financial statement preparation; closing entries; income determination and the accounting for assets and liabilities. Sophomore or higher class standing.

ACCT 212: Managerial Accounting

Credits 3
The second course of study of the fundamental principles of accounting has an emphasis on managerial accounting. The application of the accounting model on investments; long term liabilities and corporate stockholders' equity is studied. The course also introduces the student to the basics of managerial accounting information and the cost of goods manufactured; explains approaches to costing products and services and explains managerial accounting's use in decision making; planning and controlling the business.

ACCT 300: Special Topics in Accounting

Credits 1 4
A concise overview of the fundamental theories of financial and managerial accounting. This course is designed to provide a comprehensive perspective of the accounting field. Topics will include the accounting process; costing; budgeting; and accounting theories. The course is designed to give an accounting background to the non-accounting student. *Course cannot be used as a substitute for ACCT 211 or ACCT 212.

ACCT 310: Forensic Accounting Introduction

Credits 3
This course is designed to give a basic overview of the world of forensic accounting and its application in today's society. We start with the foundational areas and then learn about types of fraud examination and forensic accounting. We delve into more specific fraud areas covering internal organization issues dealing with employees and vendors. We also take time to discuss the areas of bankruptcies and identity thefts. Topics of discussion include prevention; detection; and investigation of fraud while applying our new skills to real world situations.

ACCT 320: Accounting-Healthcare Mgmnt

Credits 3
This course is geared towards the student or healthcare manager who needs a basic grounding in financial accounting and analysis within health care organizations. Information on how financial statements are prepared and used in health care organizations is emphasized.

ACCT 361: Intermediate Accounting I

Credits 3
This course expands and broadens the accounting concepts and principles developed in previous accounting courses. The course considers the conceptual framework underlying the financial statements and focuses on the recognition and measurement of income; assets; and liabilities.

ACCT 362: Intermediate Accounting II

Credits 3
The continuation of the accounting principles and concepts discussed in Intermediate I. Major emphasis is on debt financing; equity financing; investments in debt securities and equity securities; leasing; employee compensation and pensions; and earnings per share.

ACCT 371: Personal Income Tax

Credits 3
The importance of income taxation relating to individual decisions and the need for tax research and planning is emphasized. This course covers preparation of individual returns with detailed analysis of the underlying tax concepts. Junior standing (Fall)

ACCT 372: Cost Accounting

Credits 3
Analysis of cost behavior; cost-profit volume analysis; budgeting; job order and process cost systems; standard costs and cost control. Quantitative methods and behavioral developments are applied to cost accounting data. The objective is improvement of the quality of the cost information provided for managerial decision making.

ACCT 400: Special Topics

Credits 3
This course details major issues in the field of accountancy with primary topics changing from semester to semester. May be taken more than once for credit.

ACCT 441: Auditing Theory and Practice

Credits 3
Current auditing practices and objectives of independent accounting firms examined in detail. Particular emphasis placed on auditing theory and procedures and the ethical and legal responsibilities of auditing.

ACCT 450: Independent Study

Credits 1 4
Academic inquiry into an area not covered in any established course; and carried on outside the usual instructor/classroom setting. Approved Plan of Study required.

ACCT 460: Seminar in Accountancy

Credits 3
The seminar in accounting examines major contemporary issues in the field. Issues covered may include topics such as taxes; financial accounting theory; C.M.A and C.P.A problems; or international accounting problems. Students are responsible for presenting; discussing; and writing about ideas expressed in the professional literature.

ACCT 462: Advanced Accounting

Credits 3
An advanced course in the theory of financial accounting with heavy emphasis on special problem areas in accounting such as partnership accounting; home office and branch accounting; mergers and acquisitions; consolidated statements; bankruptcy; estates and trusts; fund accounting and international accounting problems. The current pronouncement of the major authoritative bodies reviewed and illustrated.

ACCT 471: Corporate Taxation

Credits 3
A continuation of Personal Income Tax. Emphasis is on corporate taxation. Corporations to be examined include C Corps; S Corps; and the Limited Liability Corporations. Taxation of partnerships; estates; and trusts will also be covered.

BUSI 105: Business Perspectives

Credits 1
This course is a survey of business concepts; principles; techniques and theories. The goal of the course is to expose students to the need for a high level of awareness of the business function interactions a decision maker faces in a competitive information-driven world. Topics covered include; but are not limited to; the following: global business environment; marketing; production operations; information technology; and innovation management.

BUSI 106: Contemporary Business

Credits 3
Students gain experience in the creation and operation of a business either through simulation or an actual business. Through this experience; students have primary exposure to all of the business functions: accounting; finance; marketing; information systems and management. Open to first-year students in the College of Business or by permission of instructor.

BUSI 113: Descriptive Analytics & Statistics

Credits 3
The elements of basic statistical theory and technique are introduced with an emphasis on applications to business situations. Computer-based software packages complement these objectives.

BUSI 150: Business Analytics Math

Credits 3
Students will have an understanding of the fundamentals of linear algebra and calculus as they are applied to business analytics and be able to apply this knowledge in future courses and generate working analytical models.

BUSI 213: Research Methods

Credits 3
This course introduces students to research methods in business. Students learn how to develop a research idea; obtain data; statistically analyze the data; and explain the results. Real world business research is also covered.

BUSI 301: Family Business Management

Credits 3
This course explores the unique issues that a family business encounters from its initial founding through its generational development and to its ultimate success or demise. Family businesses that prosper generation to generation pursue unconventional strategies. Because they are values-driven and think very long-term; it is theorized that successful family businesses take approaches not commonly found in the current management practices at most companies. Issues addressed include: family firm performance; family business culture; challenge of succession; conflict and harmony; business vs. family communication; family constitution; and corporate vs. family business governance.

BUSI 302: Entrepreneurship in Practice

Credits 2
This course is designed around the actual operations of an established student-run business. Students will: market; stock; staff and operate a small business; provide the management of the business; and generate and report on financial results.

BUSI 305: German Auto Industry

Credits 4
This faculty-led travel course explores the basic concepts of international business strategy; German culture and some history. We focus on the German auto industry; lean manufacturing; and global competition. Students form teams with German counterparts to compete in an international business simulation. Travel to Germany for 7-10 days is a required part of this course. Sophomore standing or permission of instructor.

BUSI 319: Business Ethics

Credits 3
This course explores the application of philosophical ethics in making ethical business decisions; ethical concerns of capitalism; the societal role of business; and how managers develop and promote ethical actions.

BUSI 322: Business Intelligence

Credits 3
This course concentrates on the foundations of computerized support for managerial decision making. It focuses on decision making theory; identifying a company’s information requirements; data warehouse design; modelling techniques for decision making; and introduces a broad range of business analytics tools.

BUSI 439: Entrepreneurship in the 21st Century

Credits 3
The primary objectives of this course are twofold: 1) provide students with an introduction to the theoretical and practical aspects of entrepreneurship and small business development; and 2) identify; probe and gain insights into the role family based business plays in socio-economic development and private enterprise.

BUSI 450: Independent Study

Credits 1 4
Academic inquiry into an area not covered in any established course; and carried on outside the usual instructor/classroom setting. Approved Plan of Study required.

BUSI 457: International Business

Credits 3
The volume; composition; and pattern of worldwide trade; the significance of international trade to the American economy. An introductory description of the international payments mechanism; an elementary analysis of the balance of payments; and a survey of U.S. continental policies; the role; impact and structure of the multinational enterprise and the government policies towards it; firms; marketing; accounting and management responses to the international environments. Prerequisite: Junior standing.

BUSI 460: Seminar in Business

Credits 3
The seminar in business examines major contemporary issues in the field of business administration. Students are responsible for presenting; discussing; and writing about ideas; theories; frameworks; and applications within the field of business.

BUSI 485: Internship

Credits 1 4
Faculty-supervised experience in which the student applies theoretical knowledge in practical situations. Each student submits a paper outlining the experience and is responsible for procuring an on-site supervisor's evaluation of their work. A minimum of 45 hours of practical experience is required for each credit. A maximum of four (4) internship credits can be included in the 120 academic credits required for graduation.

BUSI 499: Business Policy

Credits 3
This capstone course assumes an integrative business approach to the application of strategic management. The purpose of course is to assure students of understanding and utilizing the principles and practices in attaining and sustaining competitive advantage in the market place. Senior standing.

DATA 105: Analytics Perspectives

Credits 1
This course is a survey of analytics concepts; principles; techniques and theories. The goal of the course is to expose students to how analytics assists a decision-maker in a competitive information-driven world.

DATA 156: Introduction to Computing

Credits 3
This course surveys the fundamental concepts of computing. Topics include algorithms and structuring programming logic; flowcharts and pseudocodes; fundamentals of object-oriented programming; developer environment; defining variables; conditional statements; loops; arrays; and user interface design.

DATA 201: Analytics II

Credits 3
This course expands on the data analytics techniques and methods introduced in MIS 101. Students advance their skills in understanding problems; developing modelling strategies; gathering; organizing; and processing raw data; and interpreting and communicating the results.

DATA 202: Data Visualization and Analysis

Credits 3
This course will convey the fundamental concepts of data visualization and analysis. Students will develop a toolkit of skills to analyze; interpret; and communicate data. Emphasis is on understanding how to analyze data through visualization methods.

DATA 203: Current Topics in Analytics

Credits 3
Students delve into the dynamic world of analytics and its real-world applications and methods across diverse career paths and industries. Exploration of data-driven analysis and its transformational effects in a variety of fields. Ethics; biases; and societal impacts will also be explored.

DATA 205: Intro to Database Management

Credits 3
This course introduces the essentials database management with Microsoft Access. The topics covered include conceptual; logical and physical database design; entity relationship diagrams; creation and modification of tables in relational databases; basic and extended query formulation; and normalization techniques.

DATA 311: Intro to Database Management

Credits 3
This course introduces the essentials database management with Microsoft Access. The topics covered include conceptual; logical and physical database design; entity relationship diagrams; creation and modification of tables in relational databases; basic and extended query formulation; and normalization techniques.

DATA 401: Analytics Capstone Project

Credits 3
Students will demonstrate mastery of analytic concepts; methods and skills by completing a project linking academic learning with a real-world analytic problem. Upon completion of the project; students will communicate results in both written and oral communications. Projects may be individual or team based; and may focus on a real-world or a research application.

DATA 402: Analytics Seminar

Credits 1
This course is an opportunity for students to learn from each other; as well as professionals in the area of data analytics. Sharing experiences and learning from their capstones; as well as exploration of additional topics in data analytics related to the aspirations of the students.

ECON 202: Principles of Macroeconomics

Credits 3
Study of the factors involved in the problems of unemployment; inflation; economic growth; and the role of fiscal and monetary policies. Includes coverage of the money and banking system and international trade. Sophomore standing.

ECON 310: Applied Econometrics and Predictive Analytics

Credits 3
The course will cover tools necessary to conduct empirical research in economics and related disciplines. Students will learn how to analyze data using multiple regression methods and interpret the statistical models in order to understand causal effects.

ECON 320: Sports Economics

Credits 4
This course covers the economics of sports and sports leagues. We examine sports market outcomes; the economics of team sports and broadcasting labor issues including determination of player pay; and public financing aspects of sports teams including stadium financing; taxes; and competition policy. We also cover topics relevant to college sports.

ECON 331: Money and Banking

Credits 3
The principles and organization of the monetary and banking system and importance of the money supply. The structure of the banking system and the techniques used by the Federal Reserve are covered; along with monetary theory; other factors affecting income; employment and inflation; the controversies surrounding the use of monetary and fiscal policies and the international dimensions of the issues.

ECON 412: International Economics

Credits 3
An introduction to the workings of the world economic system and the interactions among different countries. It consists of three parts: Trade; which asks how and why different countries engage in the process of exchanging goods and services and the consequences of such interactions; International financial and monetary system; which looks at a country's balance of payments account; exchange rate determination; and open macroeconomic analysis and policy; International development; which surveys experiences of developing countries; including their relationship with developed countries. Students analyze developments in the world economy; and judge the soundness and/or appropriateness of government actions.

ECON 420: Healthcare Economics

Credits 3
This course provides an overview of health economics. It largely focuses on empirical research on determinants of health but also provides a basic theoretical framework of health economics.

ECON 425: Wealth and Inequality

Credits 4
This course explores the distribution of wealth and inequality from the economic and policy perspectives. We seek to understand how wealth and income are measured and ask what are their distributed concerns; and what conclusions can we draw concerning inequality? Prerequisite: Junior/Senior standing or permission of instructor.

ECON 445: Managerial Economics

Credits 3
Emphasizes the application of fundamental theoretical and analytical tools of economics useful in managerial decision making. Empirical studies and cases involving actual managerial situations at the levels of industry and firms are examined. Prerequisite: FIN 348 or permission of instructor.

ECON 450: Independent Study

Credits 1 4
Academic inquiry into an area not covered in any established course; and carried on outside the usual instructor/classroom setting. Approved Plan of Study required.

ECON 460: Seminar in Economics

Credits 3
The seminar in economics examines major contemporary issues in the field. Students are responsible for presenting; discussing; and writing about ideas; theories; frameworks; and applications within the field expressed in the professional literature. Prerequisite: One course in Economics numbered 300 or above.

FIN 205: Student Managed Investment Fund

Credits 1
A lecture course designed to introduce topics that facilitate the student's ability to participate in the management of the Student Managed Investment Fund. Topics covered include but are not limited to the following: History of Equity Ownership; Debt and Equity Securities; Ratio Analysis; Risk and Return (beta and portfolio analysis); Financial Publications; Research Tools and Databases; Analysis of Financial Statements; Stock and Bond Valuation Techniques; Financial Markets and Stock Screening.

FIN 206: Student Managed Investment Fund Laboratory

Credits 1
Students gain practical experience in managing a stock portfolio by engaging in the trading of stocks under the supervision of faculty. This 1.00 credit course may be repeated for credit to a maximum of five credit hours. Prerequisite: FIN 205. Satisfies the field experience requirement for School of Business majors.

FIN 306: Student Managed Investment Fund Advanced Laboratory

Credits 2
Students build on their experience in managing a stock portfolio by engaging in the trading of stocks under supervision of faculty. Students manage an individual portfolio using advanced trading strategies and present a special topic on investing. This course may be repeated one time for credit.

FIN 310: Introduction to Financial Planning

Credits 3
In this course students are introduced to the concepts of estate and financial planning. The goal is to provide the student with a firm grounding in the basic lifetime financial planning process along with an overview of the tax advantages of proper estate planning.

FIN 322: Finance Analytics

Credits 3
Students will work with historical databases and current data to conduct analyses via time series models; such as ARIMA; conditional heteroskedastic models (ARCH type models); and multivariate time series such as VAR models. These will be applied to evaluate risk and return of the main products of capital markets.

FIN 348: Managerial Finance

Credits 3
An introductory course explaining the tools and the new responsibilities modern financial managers deal with in a rapidly changing world environment characterized by uncertainty. The course identifies and examines the financing needs of the firm; its cost of capital; and assets and liabilities management using modern decision support systems for the application of new financial innovations; such as contingent claims and securitization of assets.

FIN 349: Business Financial Decisions

Credits 3
Examines the question of how financial resources available to the firm should be allocated to many possible investment projects. Emphasizes developing analytical techniques which make it possible to answer questions such as: Should a new plant be built? Equipment replaced? Bonds refunded? A new product introduced? Should a merger or divestment take place? (Spring)

FIN 445: Managerial Economics

Credits 3
Emphasizes the application of fundamental theoretical and analytical tools of economics useful in managerial decision making; through an examination of empirical studies and cases involving actual managerial situations at the levels of industry and firms.

FIN 450: Independent Study

Credits 1 4
Academic inquiry into an area not covered in any established course; and carried on outside the usual instructor/classroom setting. Approved Plan of Study required.

FIN 454: Security Analysis

Credits 3
Provides a comprehensive introduction to the application of the techniques of security analysis and portfolio management. Relates economic-industry-company analysis to evaluate individual securities: bonds; preferred stocks; common stocks; and options. Considers the procedures involved in the selection of securities portfolio along the concept of risk-return tradeoffs.

FIN 455: Business Financial Decisions

Credits 3
Examines the question of how financial resources available to the firm should be allocated to many possible investment projects. Emphasizes developing analytical techniques which make it possible to answer questions such as: Should a new plant be built? Equipment replaced? Bonds refunded? A new product introduced? Should a merger or divestment take place?

FIN 458: International Financial Management

Credits 3
Emphasizes the practical relevance of the microelements of international finance which influence the profit and loss accounts and balance sheets of corporations with overseas operations. Factors such as the impact of exchange rate fluctuations; major alternative non-traditional sources of financing and regional investment decisions; imperfections in world product; factor and financial markets along with country risk-return profiles are examined.

FIN 460: Seminar in Finance

Credits 3
This seminar course examines major contemporary issues in the field of finance. The topics covered vary from semester to semester. Students are responsible for presenting; discussing; and writing about theories; frameworks; and application expressed in the professional literature.

HLPM 201: The Health Care Delivery System

Credits 3
This course is an overview of the components and operations of the US Healthcare System. The development of the Healthcare System including major factors that have driven its evolution over time are reviewed. We study the healthcare system by reviewing the foundations; resources and process of the system and their impact on outcomes.Students learn about public policy; governmental regulations and economic drivers of the healthcare system.(Fall - even years)

HLPM 205: Public Health

Credits 3
In this course we explore public health concepts and Issues in community health.Areas covered include individual; social and environmental determinants of health and disease; including epidemiological concepts and methods for gathering information in the public health area; as well as a description of risks. (Fall - even years)

HLPM 300: Topics in HLPM

Credits 1 3
Topics not covered in other Health Planning and Management courses are covered. Topics vary each term.

HLPM 301: Healthcare Policy

Credits 3
This course introduces the student to the relationship between power and political behavior and how this intersection affects public policy and ultimately healthcare outcomes. Students learn effective methods to anticipate and respond to political situations; as well as develop strategies for building collaborative relationships with the multiple stakeholders that participate in healthcare. The concepts of power will be examined in the context of politics and policy setting. ( Fall; odd years)

HLPM 302: Healthcare Management

Credits 3
This course will provide the student with an overview of healthcare management and organizational behavior unique to healthcare. The organization and governance of healthcare organizations will be presented. Areas like healthcare finance and information technology which have a unique perspective in healthcare will be an important part of this course. (Allen (Winter))

HLPM 304: Power and Politics in Health Care

Credits 3
Student apply concepts related to the relationships between power and political behavior and how this intersection affects outcomes. Students learn effective methods to anticipate and respond to political situations; as well as develop strategies for building collaborative relationships with multiple constituencies in healthcare. The concept of power is examined in the context of politics and policy setting. (Allen/Summer)

HLPM 308: Health Care Finance for Non-Financial Managers

Credits 3
This course introduces financial management concepts to the non-financial manager. Healthcare organizations are the focus but concepts apply to all nonprofit organizations. Topics include financial and managerial accounting as they apply specifically to health care services and the theory and practice of how financial information is gathered and used to provide meaningful conclusions about the financial position and performance of health care organizations.(Allen/Summer)

HLPM 310: Legal and Ethical Issues in Healthcare

Credits 3
In this survey course of the law and ethics students study legal and ethical issues of importance to health care managers. Ethical issues are an important aspect of the discussion of the legal principles involved in health care administration and are interwoven in the framework of the overall course. Students gain knowledge of special issues in health care including the principles of liability; social responsibility; patient rights and responsibilities; acquired immune deficiency syndrome; access to health care and payment issues. (Spring; even years)

HLPM 485: Internship

Credits 3
The internship is a faculty-supervised experience in which the student applies theoretical knowledge of healthcare issues in practical situations. Each student submits a paper outlining the experience and is responsible for procuring an on-site supervisor’s evaluation of their work. A minimum of 135 hours of practical experience is required for the major in Health Planning and Management. Prerequisite: Permission of instructor. (Allen Winter; Spring; Summer alternate years)

HLPM 495: Seminar: Healthcare Planning and Management

Credits 3
This course is a faculty-supervised field experience which gives the student an opportunity to apply classroom knowledge to actual health care delivery situations. The seminar following this experience provides discussion of the key factors contributing to the most critical issues in health care today. The class benefits from students sharing their internship experiences in health-related organizations. Topics include risk management; corporatization of health care; the continuum of long term care; multi-institutional systems; access to health care; and allocation of health care resources. Case studies are used. Prerequisite: Permission of instructor. (Fall; even years)

LAW 241: The Legal Environment of Business

Credits 3
An introduction to the body of law associated with the business environment. Topics include the judicial system and court procedure; business torts and crimes; contracts; bailments; forms of business structure; an overview of securities regulations and the antitrust laws and consumer protection statutes.

LAW 442: Commercial Law

Credits 3
An overview of the common law principles and statutory law affecting commercial transactions. Topics include agency; partnerships; corporations; bankruptcy; commercial paper and sales.

LEAD 101: Transformational Leadership

Credits 1
Introduces students to the transformational model of leadership. The course will present students with stories and experiences of current leaders to demonstrate the four tenets of transformational leadership. Students will discuss and reflect on the leadership examples; leading to the creation of and participation in a service leadership project.

LEAD 201: Equality and Leadership

Credits 2
The course explores leadership theory and issues of equality and leadership. We examine questions such as: what qualities make an effective leader; why are so few women and minorities in leadership roles in certain professions. We approach these questions from both a personal and academic perspective. Participants assess their own leadership style and develop a personal philosophy of leadership.

LEAD 301: Improving Alfred University

Credits 2
This course is an applied consulting class. Enrollment is open to students from across Alfred University's various academic units. The course provides students with exposure to leaders; primarily alumni; from a wide variety of different professional fields. It provides insight to the inner workings of the university and its strategic plan. Finally; the course generates significant ideas for improvement for our university.

LEAD 475: Leadership Practicum

Credits 2
The course explores leadership theory in practice. Students will continue their examination of leadership theory and develop a substantial project that will put their leadership skills into practice. The objective of this course is to foster appropriate and effective leadership skills in a real-world setting and application.

LEAD 476: Service Leadership Experience

Credits 2
The course is designed for students interested in a hands-on experience with social leadership ventures. Students research social; cultural and economic issues related to the community of their chosen project – either an instructor-designated organization or a community improvement project in their own region.

MGMT 306: International Human Resources

Credits 3
The course focuses on the fundamental HR processes such as HR planning; staffing; performance management; training and development; compensation and benefits; and industrial relations from an international point of view. Furthermore; broad HR activities of procurement; allocation; and utilization; the national and regional comparisons in IHRM activities; and challenges of managing human assets worldwide are covered.

MGMT 318: Gender Equity in Business

Credits 3
In this course we explore gender equality issues in leadership. Students examine the challenges/opportunities for women at various phases of careers/levels. This includes the socio-cultural; psychological; organizational; political; and economical issues facing women in business today with reflection on students' experiences.

MGMT 328: Management and Organizational Behavior

Credits 3
This course builds an understanding of individual and group behavior within organizations; the means of assessing such organizational behavior and specific techniques for managing behavior toward improved performance. The goal for the course is for students to develop skills grounded in behavioral science that are essential for assuming a leadership position in organizational environments. Prerequisite: Junior standing.

MGMT 450: Independent Study

Credits 1 4
Academic inquiry into an area not covered in any established course; and carried on outside the usual instructor/classroom setting. Approved Plan of Study required.

MGMT 460: Seminar in Management

Credits 3
The seminar in management examines major contemporary issues in the field. Examples of topics include corporate culture; creativity; computer based simulations; total quality management; managing strategic change; and human capital development. Students are responsible for presenting; discussing; and writing about ideas; theories; frameworks; and applications within the field of management.

MGMT 472: Human Resource Management

Credits 3
Examines the contribution that a properly functioning personnel department makes to the effectiveness of a business. Covers internal organization and workings of the personnel department; its relationship to the rest of the enterprise; major problem areas; and the legal environment defining the employer-employee relationship.

MGMT 484: Operations Management

Credits 3
Introduces students to functions; problems; and techniques associated with management of production operations in manufacturing firms and service organizations. The problem oriented approach focuses on analytical techniques so students learn to recognize problems arising in operations management areas and to apply analytic techniques meaningfully. Topics include plant location; plant layout and design; inventory control; quality control; production planning and control (including PERT); production scheduling; queuing; mathematical programming; simulation; and forecasting.

MGMT 485: Equestrian Operations Managmnt

Credits 3
This course provides an in-depth study of equestrian facility management and operational efficiency from the standpoint of site planning; stable layout and maintenance; out buildings; mechanical equipment; fencing; feeding; hay; bedding; storage; delivery; pastures; paddocks and shelters. Vendor relations with exposure to equipment hay and grain suppliers. It will also focus on identifying horse needs; safety; and emergency evacuation procedures. Students will learn proper environmental control; manure management; feeding and bedding storage and delivery; fencing andutilities. Some labs outside. Prerequisite: Junior Standing

MIS 101: Analytics I

Credits 3
This course introduces a series of data analytics techniques and methods. Students will begin developing foundational skills to understand problems; create modeling strategies; gather; organize; and process raw data; and interpret and communicate the results.

MIS 390: Introduction to Management Information Systems

Credits 3
MIS is core to quality analytics infrastructure and corporate strategy. Including theory and knowledge for managing MIS including system elements; underlying structures; data management; project management; security; privacy; social responsibility; emerging tech; strategy; and governance. Prerequisite: junior standing

MIS 450: Independent Study

Credits 1 4
Academic inquiry into an area not covered in any established course; and carried on outside the usual instructor/ classroom setting. Approved Plan of Study required.

MKTG 221: Marketing Principles and Management

Credits 3
A survey of marketing concepts; principles; techniques and theories. Emphasizes the development and implementation of an effective marketing strategy; and control of the marketing function within the firm. The role of marketing in society and the efficient distribution of goods and services are addressed. Prerequisite: Sophomore standing.

MKTG 311: Digital & Social Media Mrkting

Credits 3
In this course; aspiring managers will learn how to construct a strategy that creates; communicates; and delivers value over digital communication and delivery channels. Prior knowledge of digital and social platforms are not required. (Spring)

MKTG 322: Marketing Analytics

Credits 3
This course explores data analysis techniques and its theoretical foundations applied to the field of marketing. Through business exercises; students will work with various forms of data learning how to best use this information to improve marketing insights; outcomes and to develop more effective marketing campaigns. (Spring)

MKTG 333: Equine Marketing

Credits 3
This course involves discussions of the economic; structural; cultural; and political factors impacting marketing functions in equine business enterprises. Advertising and promotion; determining prices for breeding fees; boarding and training services; as well as the application of market research design and methodology in establishing equine-related businesses will be among the topics covered.

MKTG 379: Consumer Behavior

Credits 3
Deals with changing markets and the influence of environmental and interpersonal factors on consumer behavior. Integrates concepts; theories and tools from social science and quantitative disciplines to provide a framework of understanding consumers and forecasting market demand. Different strategies and techniques of consumer research are presented and evaluated.

MKTG 382: Sales Marketing

Credits 3
Learn about the life cycle of customer relationships and how it can dictate your success – from the initial sales call stage to advanced negotiations. The three main topics covered in this class are: Learn to conduct an effective sales call; drive value beyond price; and negotiate to maximize value. Each topic will be reviewed in depth; giving real world examples and exercises. Other topics include sales forecasting; sales quotas; and sales analysis.

MKTG 400: Topics in Marketing

Credits 1 4
Intensive investigation of marketing techniques; theories and issues. Students are required to investigate specific topics; make class presentations and submit reports.

MKTG 450: Independent Study

Credits 1 4
Academic inquiry into an area not covered in any established course; and carried on outside the usual instructor/classroom setting. Approved Plan of Study required.

MKTG 452: Market Research

Credits 3
Emphasizes planning; organization and application of marketing research in making marketing decisions. Topics include: marketing information systems; research design; data collection and analysis; and evaluating research results. Emphasis given to sampling methods; hypothesis testing; market measurement and forecasting; use of models in marketing; decision making techniques; and behavioral research methodologies. Cases are used as part of the course. Must be a Junior or Senior standing.

MKTG 453: Marketing Practicum

Credits 3
Marketing Practicum is a course that puts theory into practice. Students interact with clients to determine what marketing technique would best facilitate their business. Once determined; students execute and develop a marketing plan. Junior Standing. (Fall)

MKTG 460: Seminar in Marketing

Credits 3
The seminar in marketing examines major contemporary issues in the field. Students are responsible for presenting; discussing; and writing about ideas; theories; frameworks; and techniques of marketing.

MKTG 486: Integrated Marketing Communications

Credits 3
Investigates current theory and methods of promotion. The major elements of the promotional mix are analyzed in detail with emphasis on using pertinent decision theory models when allocating scarce resources to the defined elements of the total promotional mix. (Fall)

MKTG 489: International Marketing

Credits 3
This course provides an in-depth evaluation of the challenges of global marketing. Complexities related to international marketing will be addressed including developing cultural intelligence and identifying resources to understand governance structure; economic factors and legal requirements applied to various countries. Junior Standing.

MKTG 499: Strategic Marketing Management

Credits 3
This capstone course offers students the opportunity to focus their experience and knowledge of marketing on an aggressively competitive environment. The course will explore ways in which corporate strategy can be executed by marshalling marketing-oriented resources; and directing them to the achievement of marketing goals. (Spring)