Emphasizes planning; organization and application of marketing research in making marketing decisions. Topics include: marketing information systems; research design; data collection and analysis; and evaluating research results. Emphasis given to sampling methods; hypothesis testing; market measurement and forecasting; use of models in marketing; decision making techniques; and behavioral research methodologies. Cases are used as part of the course. Must be a Junior or Senior standing.
Prerequisites
MKTG 221 + 1 Add'l MKTG Crse