This course introduces students to graphic design; its creative process; and the importance of its role in business and marketing. In addition to an overview of the history of graphic design/typography; students will receive hands-on instruction in Adobe Creative Suite (inDesign and Photoshop) to develop a greater understanding of visual communications; as well as opportunities to develop the skills for effective interaction with people in creative services. Prerequisites: MKTG 221 and instructor's permission.
MKTG 310: Graphic Design in Marketing
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