In this course we focus on how the processes; tools and practices of design and marketing work together to support and enhance business goals. Students work with the elements and principles of design to communicate an intended message to an intended target audience. Students also experience the creative and strategic power of the design process. Design and marketing faculty participate in lectures and demonstrations. The semester culminates in an integrated marketing campaign for a not-for-profit entity. This junior studio course is open to Art students and to Marketing majors and minors.
Prerequisites
Completion of Art Found Prog