COMM 302: Public Relations Principles

Public relations is the values-driven management of relationships with groups of people that can influence an organization's success. This course examines how organizations can ethically and systematically build productive; mutually beneficial relationships with such groups. To accomplish this; we discuss (1) the historical antecedents and contemporary practice of public relations in America; (2) the day-to-day tasks and communication responsibilities of public relations practitioners; and (3) the various challenges PR practitioners encounter in their careers. *No prerequisite; COMM 205 recommended.